One thing I love about the www is that the dorkier (i.e. smart, fun, silly, unpretentious, talented, interesting) you are, the more attention you get. Conversely, the cooler you are in the high school sense, the lamer you seem. Enter Oh My God It Burns and their recent experimentation filtering cheap vodka through a Brita filter. 6 times!!! This is definitely something my friends and I would have tried but we would've been drunk as skunks by the first filtratation and would never have had the discipline for the scientific method. Bravo, gentlemen.

link via not martha

p.s. someone has documented the occasion and I am so jealous, but I can't look yet. I'm going this weekend!